WhatsApp has initiated the rollout of advertisements through Status Updates and Promoted Channels, signaling a shift in its monetization approach. These features are currently in beta for select Android users. While the platform guarantees that personal chats will not include ads, the introduction of these features aligns WhatsApp more closely with Meta’s other platforms like Instagram and Facebook. The advertisements aim to increase visibility for brands and content creators on the messaging app. The phased rollout includes Status update ads, promoted channels, and channel subscription promotions, leaving many users skeptical about future ad placements in personal chats.
WhatsApp has officially begun rolling out ads in the form of Status Updates and Promoted Channels, marking a major shift in its monetisation strategy.
The ads aim to help brands and content creators expand visibility on the world's most-used messaging app.
Select Android beta testers are now seeing ads appear within Status updates, clearly marked as sponsored posts, as they scroll through contacts' updates.
WhatsApp promises not to place ads within personal chats and assures that user chats and calls remain encrypted and ad-free.
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