Linda Yaccarino's tenure as CEO of X was marked by doubts regarding her actual power compared to Elon Musk, the platform's owner. While she achieved a 62% year-over-year increase in the ad business, spooked advertisers had slowly started to return. Analysts noted that Yaccarino was set up to fail with limited decision-making power. Despite her accomplishments, the overall perception remained that Musk was the primary decision-maker, undermining her role and effectiveness as a leader.
During her time as CEO of X, Linda Yaccarino's authority was often undercut by Elon Musk, leading analysts to label her role as mostly titular with limited real power.
Despite improvements, including a 62% year-over-year increase in the ad business, challenges persist in fully restoring advertiser confidence on X.
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