Captify announced a partnership with Adalyser to enhance TV advertising targeting through search intent data. Adalyser’s ActiveVoice Store platform will utilize Captify's data to help advertisers reach UK households based on online search patterns. This collaboration enables advertisers to tailor TV campaigns according to specific consumer interests, improving campaign relevance and effectiveness. The ActiveVoice Store provides access to various TV inventories and facilitates a unified approach to audience targeting in the television ecosystem. Advertisers can benefit from outcome-driven data to create impactful TV campaigns.
In a fragmented television buying landscape, trying to find the audience for a campaign has become increasingly difficult. By introducing search intent data to the ActiveVoice platform, advertisers can identify the right audiences across all available TV inventories and create TV campaigns that deliver real results.
Our goal with ActiveVoice was to create a tool that made it easier to reach audiences across many different television inventories. By integrating Captify's search intent data into our platform, advertisers will have greater insight into consumer behaviours and interests, allowing them to create more effective campaigns.
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