Google Ads is allowing certain advertisers to incorporate negative keyword lists into their Performance Max campaigns, challenging previous claims that this feature was unavailable. This change was noted by Adriaan Dekker, who shared a screenshot supporting this development. There is speculation that this might be a limited test, as some users remain uncertain about its implementation. The new capability introduces complexities for advertisers managing their campaigns and conflicts with Google's own documentation regarding Performance Max features.
Google Ads is now allowing some advertisers to use negative keyword lists in their Performance Max campaigns, contradicting their prior documentation that stated this feature was unavailable.
Adriaan Dekker identified this change and noted that despite Google's claims, negative keyword lists appear to function in some Performance Max campaigns.
There is uncertainty surrounding this feature's rollout. It might be a limited test, raising questions about the reliability of Google's documentation.
The presence of negative keyword lists in Performance Max campaigns challenges existing user expectations and complicates the understanding of campaign management.
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