Boca Raton spent $70,000 on Times Square advertisement to lure New York businesses
Briefly

Boca Raton launched a marketing campaign to attract New York City businesses and residents, promoting the city's advantages, including avoidance of congestion, high taxes, and cold winters. The campaign features Mayor Scott Singer's media appearances, a new 'NYtoBoca' webpage, and a significant advertisement in Times Square for $70,000, funded through the city's economic development budget. This advertisement, which received a promotional rate, has generated increased interest, with a notable rise in website traffic and inquiries from various states, highlighting the success of the initiative.
Boca Raton's marketing campaign targeting New York City businesses and residents emphasizes relocating to avoid congestion, high taxes, and cold winters. Mayor Scott Singer has participated in local and national media appearances and launched the 'NYtoBoca' webpage as part of the effort.
The $70,000 advertisement in Times Square, funded by the city's Office of Economic Development budget, was strategically purchased at a promotional pricing to enhance visibility and attract relocations to South Florida.
Recent increases in website traffic and inquiries from across ten states demonstrate the campaign's effectiveness, with nearly 2,000 visits recorded in less than two weeks.
Read at Sun Sentinel
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