The rise of catch-up TV has diminished the frequency of traditional advertisements, making them less engaging for viewers. Despite this trend, Nike has consistently created football commercials that captivate audiences, with memorable ads like Ronaldinho's leading the way in virality and cultural relevance. The 'Joga Bonito' series, narrated by Eric Cantona, aimed to promote skill and artistry in football while encouraging a reconnection with the game. This initiative also spurred a resurgence in street football, highlighting Nike's significant influence in sports advertising over the past two decades.
Nike revolutionized football advertising with viral hits like the Ronaldinho commercial. At its height, it featured creativity that connected deeply with fans, establishing a cultural impact.
The 'Joga Bonito' campaign, presented by Eric Cantona, celebrated skill and elegance in football, inspiring a new generation and reviving interest in street football.
Collection
[
|
...
]