Advertisers have historically operated in a system that favors dominant platforms, resulting in limited choices and transparency. The situation is evolving as advertisers gain access to independent and unbiased advertising technology that enhances campaign performance. Recent regulatory scrutiny highlights the necessity for change. The advertising industry has faced challenges due to concentration of technology ownership among major platforms, which has created conflicts of interest. Advertisers require true independence in ad tech for fair competition, efficient pricing, and ongoing innovation, particularly in the rapidly changing landscape of CTV.
Advertisers now have access to independent, transparent, and unbiased infrastructure that operates at scale across the ecosystem, restoring control for buyers and prioritizing their interests for media campaign performance.
For years, dominant platforms like Google have controlled both the technology that powers advertising and the media inventory itself, creating inherent conflicts of interest.
Collection
[
|
...
]