Sports remains crucial for linear TV networks and streaming platforms, driving substantial ad revenue as they seek content delivering large audiences. Sellers of linear TV inventory prioritize sports to attract advertisers, although they face competition from streaming services that have secured increased sports rights. Women's sports have seen notable growth, drawing more attention and ad funds through events like women's college hoops and the WNBA. Diverse secondary sports, including golf and Formula 1, are also gaining value in rights acquisition.
"Sports not only is the content that is actually keeping linear afloat these days, but I also think it's key to the streamers and where the streamers are heading in the sense that it's helping them to acquire new subscribers."
"Within sports, undeniably women's sports continues to attract more eyeballs and ad dollars, having come into its own in the last two years thanks to women's college hoops, the WNBA and women's soccer."
"Any seller with linear TV inventory needed to use sports to lead the way in pulling in dollars, but they're feeling the heat from streaming, which has secured a far greater amount of sports rights than even two years ago."
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