Häagen-Dazs introduced a minimalist billboard campaign featuring only empty ice cream sticks against a rich velvety red background. This campaign emphasizes the notion that the craving elicited from viewing the product speaks volumes. The approach aligns with a broader trend in advertising that favors simplicity and visual impact. By using stark visual contrasts, the campaign effectively showcases the brand's indulgence while celebrating its iconic status. Designed by BBH, it invites onlookers to engage their imaginations and reinforces the quality of Häagen-Dazs ice cream.
"We didn't need to show the product because the craving you get from looking at it says it all," says Alex Grieve, global chief creative officer at BBH.
"This work is a celebration of what makes Häagen-Dazs iconic: unmatched product, crafted with care and savoured to the last bite," adds Häagen-Dazs' global head, Priscilla Zee.
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