Comic-Con attracts tens of thousands of fans each year, growing from a small comic book convention to a significant global event featuring Hollywood talent. Advertisers invest heavily in the convention, transforming the city with expansive building wraps. However, these wraps are illegal under San Diego law and have led to numerous fines for advertisers. In 2024, the city issued 27 citations for these violations, reinforcing their stance on unpermitted signage as penalties reach up to $1,000 a day.
The building-wrapping ads at Comic-Con, while popular among fans, are illegal and have resulted in fines, with penalties reaching up to $1,000 per day.
Comic-Con has grown from a comic book hangout to a global phenomenon, attracting A-list Hollywood talent and advertisers eager to capitalize on the event.
The allure of the building wraps is undeniable, with one fan noting, 'I love it. They keep getting bigger and bigger,' showcasing their popularity.
Since 2019, the city of San Diego has enforced fines for illegal signage during Comic-Con, issuing 27 citations in 2024 alone.
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