Tom Skinner's career spans creative roles at prestigious agencies and overseeing creative at TikTok. His work includes award-winning campaigns for brands like Samsung during major events such as the London 2012 and Paris 2024 Olympics. Skinner emphasizes the importance of user-generated content and creativity in today's advertising landscape. He believes that engagement on platforms like TikTok requires authenticity and a connection with audiences, as well as an understanding of fast-paced digital trends.
Tom Skinner believes creative professionals in today’s world must embrace both the rapid evolution of digital platforms and the need for authentic connections with audiences.
His experience ranges from agency work for leading brands to leading creative initiatives at TikTok, demonstrating a commitment to pushing the boundaries of creativity in advertising.
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