As Apple gears up for WWDC 2025, expectations are tempered amid concerns over AI progress and external challenges such as tariffs and production changes. Analysts predict that this year's announcements will largely be subdued, with a potential focus on a visual redesign of the user interface. The pressure on Apple to deliver innovative solutions, particularly in AI, continues to build, especially following the delays in rolling out Apple Intelligence and a personalized Siri feature. The event is seen as critical for clarifying Apple's future direction in technology and user experience.
Apple is limping into its big summer event this year. The iPhone giant is setting the stage for its Worldwide Developers Conference - its annual software-focused event that Apple fanatics and investors alike look forward to.
Forrester analyst Dipanjan Chatterjee doesn't expect much fireworks. The WWDC announcements will be relatively incremental and muted, perhaps except for a likely visual design overhaul of the user experience.
Apple delayed its promise of a more personalized Siri, which was showcased at WWDC 2024. In April, the company told the unaffiliated Apple blog that it would take 'longer than we thought' to be ready for release.
Monday is a 'critical opportunity' for Apple to address key questions about its AI, such as where its roadmap for Apple Intelligence is headed, said Gadjo Sevilla, analyst at EMARKETER.
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