The ongoing antitrust trial against Google may reshape its search business and the broader internet landscape. Apple executive Eddie Cue suggested in his testimony that Google's search traffic might be declining, indicating potential competitive vulnerability. This assertion follows a reported drop in search volume within Apple's Safari browser, which could predict broader issues for Google's dominance. Although Apple relies heavily on its deal with Google for revenue, the Department of Justice (DOJ) contends that these default search agreements are anticompetitive and seeks remedies to restrict such practices.
The antitrust trial targeting Google's search business could have lasting effects on the company and the internet, as market forces may challenge Google's dominance.
Eddie Cue's testimony highlighted a decline in search volume on Safari for the first time, questioning Google's search traffic and raising concerns about its monopoly.
In response to the testimony, Google disputed claims of losing its monopoly, emphasizing the importance of its default search contracts with major players like Apple.
The DOJ argues that Googleâs practices of providing cash for default search placements are anticompetitive, pushing for remedies that could change the landscape of search.
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