"We are not kidding, but it looks like Apple Maps might start showing ads pretty soon, maybe even next year. You know how, when you search for something in the App Store, some results are sponsored? Apparently, Apple's planning to do the same thing in Maps. Restaurants and local businesses will be able to pay to show up higher when you search."
"From privacy hero to ad seller?Here's the funny part: remember a few years ago when Apple made a huge deal about privacy with that App Tracking Transparency thing? It basically kneecapped companies like Facebook and Snap by stopping them from tracking you across apps. It made Apple look like the good guys, but it also conveniently cleared the path for Apple's own ad business."
Apple may add paid sponsored listings to Maps, allowing restaurants and local businesses to pay for higher placement in search results. Apple intends to apply AI to improve relevance and reduce intrusiveness of promoted results compared with competitors. Apple already runs ads in the App Store, News, and Stocks apps and plans to scale ad revenue substantially, potentially into the tens of billions. Apple positions Maps ads as privacy-focused and not based on cross-site tracking, while using location, device type, and Apple account activity to target ads. Many users view increased ads as diminishing the premium device experience and potentially provoking backlash.
Read at Digital Trends
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