The rise of artificial intelligence image and video generators has led to the creation of billions of memes online. This has triggered numerous lawsuits from artists and companies due to concerns over unauthorized use of images and videos for training AI systems. Major entities like Disney, Universal, and the New York Times are involved in ongoing litigation against AI companies. In response, Adobe promotes its Firefly model, trained only on licensed content, which integrates with its applications, allowing users to generate a significant number of assets while adhering to copyright laws.
"Every piece of content that we train on is something that we have acquired the license of, or that is published under a verifiable and known license," says Greenfield.
Adobe's models have been integrated in Adobe's suite of apps including Photoshop and Illustrator, and thus far, businesses and individual creators have generated over 26 billion assets.
The proliferation of artificial intelligence image and video generators has made it easy for online users to create billions of memes ranging from baby versions of The Real Housewives of Atlanta to humorous takes on the Coldplay kiss cam viral moment.
Ongoing litigation includes Disney and Universal suing image generation tool Midjourney, the New York Times squaring up against ChatGPT owner OpenAI and Microsoft.
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