A study by Accenture reveals that consumers' perceptions of AI are changing; it is no longer just a work tool but a personal influencer. As AI technology improves, users are trusting it more with their personal lives, seeking assistance with relationships, purchases, and professional decisions. The report shows that a vast majority of active AI users feel emotionally connected to AI, with many considering it a 'good friend'. This emotional bond influences consumer behavior and is essential enough that users would switch brands for a better emotional experience.
As AI improves, people are rapidly trusting it with their personal lives, asking for help with relationship advice, buying advice, and more.
Almost three-quarters of consumers use AI tools regularly, with 36% of them considering AI 'a good friend.' Emotional connection plays a critical role.
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