""And Amazon's growing dominance in the advertising sector was in full display, with ad revenue soaring by 24 percent year over year to $17.7 billion. Amazon's ad sales business encompasses sales on the platforms for sellers and vendors, as well as ads on Prime Video, display advertising, and its burgeoning demand side platform (DSP) business, which now lets advertisers and media buyers buy inventory on effectively every major subscription streaming platform, including Netflix, Disney+, HBO Max, Paramount+, Peacock, Tubi, Fox One, and others.""
""Live sports got a lot of interest from advertisers in upfront negotiations for 2025-26 and we exceeded our own expectations for upfront commitments with significant growth across the board," he said. "Finally, we're continuing to innovate for advertisers with AI, for example, in September, we announced an agentic AI tool and creative studio that plans and executes the entire creative process in a matter of hours instead of weeks.""
""What we need to remember is that the world is changing quickly," the company's head of HR told staff. "This generation of AI is the most transformative technology we've seen since the Internet, and it's enabling companies to innovate much faster than ever before (in existing market segments and altogether new ones). We're convicted that we need to be organized more leanly, with fewer layers and more ownership, to move as quickly as possible for our customers and business.""
Amazon reported $180.2 billion in third-quarter net sales, $21.2 billion in net income, and a 9.7% operating margin. Advertising revenue rose 24% year-over-year to $17.7 billion. The advertising business covers on-platform seller and vendor sales, Prime Video ads, display advertising, and a growing demand-side platform that allows buying across major subscription streaming services. Live sports delivered strong upfront advertiser interest and exceeded expectations for commitments. Amazon introduced an agentic AI tool and creative studio to accelerate creative production. The company announced plans to cut about 14,000 jobs, citing rapid AI-driven change.
#amazon-q3-earnings #advertising-growth #demand-side-platform-dsp #ai-creative-tools #workforce-reductions
Read at The Hollywood Reporter
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