Marketing tech
fromMarketing Dive
5 months agoWalmart's global ad biz grew 27% in 2024 ahead of Vizio integration
Walmart's Q4 2024 revenue rose 4.1% to $180.6 billion, driven by a booming advertising segment.
“People have so much digital advertising fatigue,” says Joy Gendusa. “Just the popups and the zillion emails. I don't know about you, but I bulk-delete emails in the morning. I just go, 'Brrrrrrrr,'” she gestures with a finger going down the list.
"We reached turning points in our streaming services and content production business. As a result, we expect to significantly increase our operating profits in the coming years," CEO Thomas Rabe said in a statement.
Jefferies analyst John Colantuoni expresses concern about eBay's advertising growth slowing down significantly in 2024, dropping from 23% in Q4 2023 to just 4% in Q2 2024. This decline poses risks for both gross merchandise value and EBITDA, as slowing growth will limit margin and reinvestment capabilities. Colantuoni emphasizes, 'We expect slowing advertising growth to eliminate a key source of margin and reinvestment capabilities, resulting in downside to both gross merchandise value and EBITDA.'