"In the latest chapter of Anthropic's "We're not like the other guys" campaign, the AI company is pledging that it won't introduce advertisements into conversations with its chatbot, Claude. And it's spending big on Super Bowl ads to make sure you know it. Anthropic's announcement and ads take a clear shot at competitor OpenAI. The ChatGPT maker said a few weeks ago that it would in its products."
"Those ads will be "clearly marked" as sponsored posts, the company said, and ads wouldn't be served around sensitive or regulated topics, like mental health and politics. The news was a stark reversal from previous statements -- Altman called ads a "last resort" in 2024 -- though it wasn't entirely unexpected given the general chaos of the AI industry's financing."
"For a long time, AI startups operated at a loss, spending billions from venture capitalists and others to focus on building their chatbots without making money. OpenAI and many others now have a complex web of circular deals to keep the lights on, but newer advanced models require more compute, better chips and generally more maintenance and money to keep up."
Anthropic pledged not to introduce advertisements into conversations with its chatbot Claude and is buying Super Bowl ad time to promote that position. The company positioned the move as a contrast with OpenAI, which announced it would include ads in its products and said ads would be clearly marked and excluded from sensitive or regulated topics. The shift toward ads reflects broader financing pressures across the AI industry as advanced models demand more compute, chips, and maintenance. Anthropic is pursuing a new $10 billion funding deal as companies seek revenue beyond venture capital. Critics warn that in-chat ads can prioritize product promotion over user assistance and well-being.
Read at CNET
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