![Anthropic pokes fun at ads in ChatGPT with Superbowl ad [Video] - 9to5Mac](https://i0.wp.com/9to5mac.com/wp-content/uploads/sites/6/2026/02/Anthropic-pokes-fun-at-ads-in-ChatGPT-with-Superbowl-ad.jpg?resize=1200%2C628&quality=82&strip=all&ssl=1)
"OpenAI recently revealed that we will soon see ads in ChatGPT conversations, and Anthropic is having some fun with this. It will reportedly run an ad during Sunday's Super Bowl (below) in which ChatGPT isn't named but is very clearly the target ... OpenAI CEO Sam Altman once said that embedding ads into ChatGPT conversations would be "a last resort," but more recently confirmed that they are in fact on the way - though will not appear in Siri queries which fallback to ChatGPT."
"Including ads in conversations with Claude would be incompatible with what we want Claude to be: a genuinely helpful assistant for work and for deep thinking. We want Claude to act unambiguously in our users' interests. So we've made a choice: Claude will remain ad-free. Our users won't see "sponsored" links adjacent to their conversations with Claude; nor will Claude's responses be influenced by advertisers or include third-party product placements our users did not ask for."
"The company says there are several dangers with including ads in chatbot conversations, including potential bias and incentivizing chatbots to keep users in conversations for longer periods. Consider a concrete example. A user mentions they're having trouble sleeping. An assistant without advertising incentives would explore the various potential causes-stress, environment, habits, and so on-based on what might be most insightful to the user. An ad-supported assistant has an additional consideration: whether the conversation presents an opportunity to make a transaction [...]"
OpenAI is preparing to place ads inside ChatGPT conversations, though those ads will not appear in Siri queries that fallback to ChatGPT. Anthropic has committed to keeping Claude ad-free, stating that ads would be incompatible with a genuinely helpful assistant for work and deep thinking. Anthropic emphasizes that Claude must act unambiguously in users' interests, without sponsored links or advertiser-influenced responses. The company warns that ads can introduce bias, incentivize prolonged engagement, and shift priorities toward transactions rather than providing concise, useful solutions for users.
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