""We want Claude to act unambiguously in our users' interests," the company says in a new blog post. "So we've made a choice: Claude will remain ad-free. Our users won't see 'sponsored' links adjacent to their conversations with Claude; nor will Claude's responses be influenced by advertisers or include third-party product placements our users did not ask for." The announcement goes on to highlight exactly why including ads "would be incompatible with what we want Claude to be.""
"An about-face a few years down the line might look hypocritical in the light of the new Super Bowl ad the company is releasing to highlight its announcement. It's one of four commercials released so far on YouTube along the same theme, with humanized AIs dropping adverts in the middle of their advice. The Wall Street Journal reports that a shorter 30-second version of this spot will air during the game on Sunday, with a separate minute-long commercial featuring an ad-enabled AI therapist during the pregame show."
Anthropic has committed to keeping its AI chatbot Claude ad-free and says users will not see sponsored links or product placements in conversations. The company states advertiser influence will not affect Claude's responses and argues ad-driven profit motives could undermine helpful advice on issues like health or distract users during work. Anthropic is releasing Super Bowl commercials that satirize rivals adding ads to AI, while leaving open the possibility of revisiting the ad-free policy in the future with transparency about any change.
Read at The Verge
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