"The declaration shows that Anthropic is willing to draw a line in the sand with its no-AI-ads-in-chatbots stance. But the move also means Anthropic is declining to pursue a potentially key revenue stream for Claude at a time when AI companies are spending more than ever in the AI race. With much of Anthropic's revenue coming from its enterprise business, the company may feel it's a worthwhile tradeoff and a way to further differentiate its offerings from OpenAI's."
"The 30-second spot features a scrawny guy asking a buffed trainer, "Can I get a six pack quickly?" While at first the trainer gives helpful information in the voice of an AI chatbot, the trainer quickly segues into an ad. "Confidence isn't just built in the gym, try Step Boost Max, the insoles that add one vertical inch of height and help short kings stand tall," the trainer says."
Anthropic rolled out a national ad campaign that will air during the Super Bowl and pregame, implicitly targeting plans to add advertising to ChatGPT. The campaign features the tagline "Ads are coming to AI. But not to Claude." Anthropic frames Claude as a no-ads-in-chatbots alternative while foregoing a potential advertising revenue stream. Much of Anthropic's revenue derives from enterprise customers, which may make the tradeoff viable and help differentiate Claude from competitors. The ads depict AI chat interactions abruptly turning into commercials to illustrate the perceived downsides of ad-supported chatbots.
Read at Business Insider
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