A recent Accenture study reveals that consumers increasingly view AI as a personal influencer rather than just a work tool. With 72% of consumers regularly using AI tools, many now consider these technologies 'good friends'. This emotional connection has led to users asking AI for help with personal goals and relationships. Importantly, more than a third would switch AI brands if another made them feel more valued. The findings highlight a shift towards trust in AI for personal decision-making and relationship matters as agentic AI emerges.
As AI improves, people are rapidly trusting it with their personal lives, asking for relationship help, buying advice, and more.
Accenture’s survey revealed that almost three-quarters of consumers use AI tools regularly, with many considering it 'a good friend'.
Collection
[
|
...
]