The article highlights three key trends influencing brand, business, and culture, focusing particularly on Gen Z's shifting attitudes towards the internet. A study indicates that 47% of young people aged 16 to 21 would prefer living without the internet, largely due to negative experiences with social media. This desire for disconnection is complemented by a report showing that 95% of Gen Z wants to engage with their online interests through in-person events, suggesting a definitive shift towards seeking real-life experiences over virtual interactions.
A survey conducted by BSI found that 47% of young people age 16 to 21 would prefer to be young in a world without the internet, driven by rising regret and negative feelings associated with social media use.
Despite the popularity of digital platforms, 95% of Gen Z are interested in exploring their online interests through in-person events, indicating a significant shift toward physical experiences.
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