EA's Attempt to Use AI for Game Development Backfiring Horribly
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EA's Attempt to Use AI for Game Development Backfiring Horribly
"Workers are getting increasingly fed up with being roped into their bosses' all-in approach to AI, culminating in employees openly mocking them on Slack. One meme seen by BI poked fun at CEOs for wanting AI "right now," despite not knowing what to do with it. The trend also highlights the rift between the extremely high usage of AI among CEOs compared to much lower rates among employees."
"According to a recent Google Cloud survey, 87 percent of video game developers said they are using AI to automate and streamline tasks, a notable figure considering the industry has seen massive layoffs as costs rise and demand weakens following major COVID-era growth. However, as staffers at major video game developer Electronic Arts - which is behind some of the biggest franchises in the industry, from "The Sims" to "Battlefield" - told Business Insider, their employer's attempts to shoehorn AI into everyday tasks are seriously backfiring."
A Google Cloud survey found 87 percent of video game developers use AI to automate and streamline tasks amid rising costs and weakening post-COVID demand. Employees at Electronic Arts report company-mandated AI frequently produces flawed code and other hallucinations that require manual fixes, sometimes creating more work. Some workers fear that training AI tools contributes to layoffs, with at least one former quality-assurance design employee suspecting AI partially performed his role. Internal channels show growing employee resentment, and a Dayforce survey reveals executives use AI far more daily (87 percent) than workers (27 percent).
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