"Companies are publishing millions of AI-generated articles in an attempt to drive traffic from Google Search and answer engines such as ChatGPT. Many case studies claim that this is an effective strategy. In fact, there are now more AI-generated articles being published on the web than human-written articles published online in November 2024, according to a study by Graphite, an AI search agency."
"The study shows that despite the ubiquity of AI-generated content, it does not actually perform well in search and answer engines: 86% of articles ranking in Google Search are written by humans, and only 14% are generated using AI. 82% of articles cited by ChatGPT and Perplexity are written by humans, and only 18% are generated using AI. When AI-generated articles do appear in Google Search, they tend to rank lower than human-written articles."
"Since ChatGPT launched in November 2022, many companies have published content generated by LLMs such as GPT-4, Claude, and Gemini to grow traffic from Google Search. The goal is to rank for popular searches with high-quality content at a minimal cost, rather than spending hundreds of dollars on human writing. Numerous articles and case studies have been published claiming that this is an effective strategy."
Companies published millions of AI-generated pieces to drive traffic from Google Search and answer engines like ChatGPT. Despite widespread publication, 86% of content ranking in Google Search originates from human creators and only 14% originates from AI. Eighty-two percent of content cited by ChatGPT and Perplexity originates from human creators and 18% from AI. When AI-generated content appears in Google Search, it tends to rank lower than human-created content. The number of AI-generated pieces published online in November 2024 exceeded human-created pieces. Effectiveness of heavily human-edited, AI-assisted content was not measured.
Read at Miami Herald
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