Netflix has integrated OpenAI's ChatGPT technology into its mobile app to transform how users discover content. The new AI-powered search allows for natural language queries, letting users ask for recommendations based on specific moods or preferences. Currently in beta for iOS users in Australia and New Zealand, it aims to launch in the U.S. soon. By understanding context and tone, this feature overcomes the limitations of traditional keyword searches, promising a more personalized streaming experience that evolves as it gathers more data.
The integration of OpenAI's ChatGPT technology into Netflix allows users to discover content through conversational queries, revolutionizing personalized streaming recommendations.
This AI-powered search enables subscribers to find shows based on mood and specific preferences, greatly enhancing the user discovery experience.
Collection
[
|
...
]