"When Microsoft CEO Satya Nadella looks at the rise of artificial intelligence, he doesn't just see a new technology wave. He sees a complete rewiring of how companies build, sell, and organize themselves. Speaking to TBPN at GitHub Universe on Tuesday, Nadella said business leaders must prepare for a tech shift, a business model shift, and an organizational shift all at once - a combination he described as unlike anything the industry has faced before."
""It's kind of like rewiring yourself - unlearning is the hardest part. Learning is easy. Sometimes if you have to unlearn and learn, it's much harder." Microsoft, he said, has spent decades adapting through major transformations - from the rise of the internet to the shift to cloud computing. But AI introduces something new: the arrival of true marginal cost software, where every new unit of output - from code to design to content - can be created almost costlessly."
AI is rewiring how companies build, sell, and organize, producing simultaneous technological, business-model, and organizational shifts. The product development process is being replaced as code and knowledge increasingly come from intelligent systems rather than humans alone. A new production function requires leaders to unlearn legacy practices and adopt AI-driven workflows. The emergence of true marginal-cost software means additional units of output—code, design, content—can be produced almost costlessly. Companies must shift mindsets, restructure operations, and rethink monetization as AI lowers per-unit costs and changes how products are created, sold, and operated.
Read at Business Insider
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