"OpenAI is reportedly developing a generative music tool. While no release date has been announced, it would allow users to create music for videos or vocal tracks based on text and audio prompts, according to a report in The Information. For founders, marketers, and ad pros, this could mean creating demos for a catchy jingle or moody soundtrack to reflect the voice and tone of their brand in minutes. Think the next "I'm lovin' it" or "Nationwide is on your side.""
"One of The Information's sources says a group of students at the Juilliard School is helping annotate scores to train the AI model. But training has been a point of contention in AI music. In June of 2024, some of the largest record labels in the world, including Warner Music Group and Universal Music Group, sued Suno AI and Uncharted Labs, alleging that the companies unlawfully trained their generative AI on copyrighted music."
"Spotify has also been under fire recently for streaming AI music and other AI connections. According to AI Magazine, musicians are boycotting the platform after its CEO invested in Helsing, a military AI company. English band Massive Attack objected to artists' work and fans' money contributing to funding "lethal, dystopian technologies." While AI-generated bands and their creators have faced backlash from fans, like this summer's Velvet Sundown mess, AI music often celebrated in the ad world."
OpenAI is developing a generative music tool that would allow users to create music for videos or vocal tracks from text and audio prompts. The tool could enable founders, marketers, and ad professionals to produce jingles or mood soundtracks reflecting brand voice and tone within minutes. A group of Juilliard students is helping annotate scores to train the model. Training methods have sparked legal disputes, with major record labels suing Suno AI and Uncharted Labs for allegedly training on copyrighted music. The RIAA also alleged stream ripping from YouTube. Musicians have boycotted platforms over AI ties, while advertisers have embraced AI music, exemplified by Red Lobster commissioning 30 AI-written songs.
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