This is Google's first AI-generated TV ad [Video]
Briefly

This is Google's first AI-generated TV ad [Video]
"The ad itself does not feature an AI label, with Google believing that consumers don't care whether an ad was generated. However, the YouTube upload to Google's channel does have the platform's "Altered or synthetic content" disclosure. This ad was created by the Google Creative Lab, with the internal marketing group coming up with the concept "before deciding to create it with Veo 3 and other AI tools.""
""Planning a Quick Getaway?" is part of the "Just Ask Google" campaign. Google tells the Wall Street Journal that this ad will air on television starting today (Halloween isn't even over yet!), and come to digital media, as well as movie theaters, on Saturday. It will be followed by a "Christmas-themed installment." The WSJ report notes how Veo has been used internally to conceptualize ads that feature people, but Google has yet to release one with generated humans."
Google released a television ad created entirely with generative AI Veo 3 to promote Search's AI Mode. The spot, titled "Quick Getaway," features a stuffed turkey named Tom with detailed fiber textures and shows a generic Android phone using the Google app to launch AI Mode. A user prompt requesting direct flights and no Thanksgiving generates a list of cities and scenes of a farm, plane boarding, and a pool. The ad is part of the "Just Ask Google" campaign and will run on TV, digital channels, and in movie theaters, with a Christmas-themed installment planned. The ad lacks an on-ad AI label, while the YouTube upload includes an "Altered or synthetic content" disclosure. Google Creative Lab created the ad after deciding to use Veo 3 and other AI tools, and Veo has been used internally to conceptualize ads involving people, though no ads with generated humans have been released.
#generative-ai #advertising #google-search #ai-disclosure
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