Lou Cohen, EY Americas' chief digital officer and academic, participated in a 72-hour ad challenge aimed at integrating AI into B2B marketing. Despite AI's potential to expedite campaigns usually taking weeks, he emphasizes the real-world constraints of legal and regulatory standards. For instance, while AI can assist in areas like storyboarding and draft briefs, stringent policies limit its application in generating campaign visuals. Effective integration requires a delicate balance between innovative speed and compliance adherence, emphasizing the need for human oversight in AI outputs.
Lou Cohen emphasizes that while AI can significantly accelerate marketing processes, compliance and structural constraints necessitate a cautious approach to its implementation.
Cohen illustrates the challenge of fitting stringent compliance and audit independence requirements into an accelerated B2B campaign timeline powered by AI.
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