Google is experiencing significant changes in response to AI technologies, particularly after the launch of OpenAI's ChatGPT and its search capabilities. As Google pushes into new AI interfaces, it finds itself in a competitive landscape where traditional search methods may soon become obsolete. Essentially, Google’s historical dominance is being challenged, leading some to speculate about its future and potential restructuring. This shift, emphasized at the recent I/O developer conference, highlights the uncertainty surrounding both Google's strategy and the future of digital engagement in an AI-dominated era.
Google has been quite publicly freaking out since the launch of ChatGPT in late 2022, but things got more serious last fall, when OpenAI released ChatGPT Search, a direct competitor to Google Search.
It may take years before we know which path wins. Google has dominated not only the way we use the web but also the web's very existence for the last 15 years, mainly through its search and advertising divisions.
To find something online today, you typically type some keywords into Google, pick a blue link that you think has the information you're after, and click.
It almost certainly won't be by typing keywords into a search engine. Google is currently waiting to see if it will be broken up.
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