Menu du Jour is a large-scale installation by Zélé Collective, translating delivery services into a physical restaurant menu measuring 22.13 meters. This menu was created from data recorded at noon on a weekday, reflecting the extensive labor involved in using algorithmic systems. It highlights cognitive overload associated with choice saturation and contrasts analog familiarity with digital excess. The work serves as a critical examination of consumption, decision-making, and information overload in contemporary platform culture, offering both humor and insight into daily appetites.
The installation takes the form of a restaurant menu measuring 22.13 meters in length and is constructed from data manually gathered from the Uber Eats platform.
This process highlights the extensive, repetitive labor involved in interfacing with algorithmic systems that appear seamless to users.
By presenting this data in a continuous, scroll-like form, the installation materializes the volume of algorithmically delivered choices.
Menu du Jour is both humorous and critical, a physical confrontation with the invisible structures shaping our daily appetites.
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