"Tech giants like Apple, Google, and Oracle all have a presence in the Texas capital, and startups like Mio, Closinglock, and MadeIn are garnering hype and VC funding. The Wall Street Journal may be hedging its bets on the hype it previously bestowed upon the city in the wake of the pandemic, but Austin persists as a kind of Babylon for burned-out techies who are tired of the Silicon Valley rat race."
"Austin's tech scene initially caught a spark in the sprawling hills west of the city-hence the "Silicon Hills" tag-but the influx of Gen X and millennial workers has created an explosion of incubators, coworking spaces, and urban lifestyle hubs that are more centrally located than the environs preferred by the suburbanized old guard that came before them. Whether you prefer a quick drive to the office park or a quick walk to your new "coffice" for the day, our picks have you covered."
Tech employment represents roughly 16 percent of Austin jobs as of 2023, nearly double the national average, with major firms like Apple, Google, and Oracle operating locally. Emerging startups such as Mio, Closinglock, and MadeIn are drawing venture capital and attention. The city's countercultural 'Keep Austin Weird' era has softened, yet many authentic cultural elements remain, including abundant live music, renowned barbecue, and energetic nightlife. The 'Silicon Hills' origin transitioned as Gen X and millennial arrivals fueled a surge of incubators, coworking spaces, and centrally located urban lifestyle hubs that support both driving and walkable 'coffice' commutes.
Read at WIRED
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