"Beginning in 2026, Monster Energy will have a significant presence across all 14 rounds of the global series, with branding integrated both trackside and throughout broadcast coverage, alongside fan-focused activations at each venue. The partnership further solidifies Monster's role in top-level mountain biking, adding the World Series to a long list of action-sports properties the brand already supports from motocross, to skateboarding, snowboarding, and freeride mountain biking."
""This partnership is a huge moment for the WHOOP UCI Mountain Bike World Series," said Chris Ball, Vice President of Cycling Events at WBD Sports. "Monster Energy is one of the most recognized brands in action sports, and their commitment speaks volumes about the momentum and global appeal of mountain bike racing." Monster Energy's involvement comes at a pivotal time for the series, which has undergone major changes since WBD Sports took over promotional rights in 2023."
Monster Energy will become the Official Energy Drink partner of the WHOOP UCI Mountain Bike World Series under a long-term agreement with Warner Bros. Discovery Sports starting in 2026. The brand will appear across all 14 global rounds with trackside branding, integrated broadcast coverage, and fan activations at each venue. The partnership reinforces Monster Energy's long-standing association with action sports and mountain biking while supporting the Series' expanded focus on broadcast reach, digital storytelling, and fan engagement. The Series now operates as a unified global platform covering downhill, cross-country, enduro, and e-enduro since WBD Sports took over promotional rights in 2023. The deal aims to support the Series' global broadcast and digital growth while capitalizing on mountain biking's expanding international popularity.
#uci-mountain-bike-world-series #monster-energy-sponsorship #action-sports-marketing #broadcast--digital-growth
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