#action-sports-marketing

#action-sports-marketing

Takasu, Japan, features superpipes with walls often cut to 23 feet, providing extra amplitude for training. The region's snowfall and grooming ensure consistent transitions.

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."

The red sign with big black letters read 'Runners welcome. Walkers tolerated.' It sparked a wave of displeasure among some in the running community, a group Nike has been working to strengthen its relationship with.

The truck's ad features the slogan "It's our HONOR" alongside the phrase "orange to orange," which appears to be a play on the English idiom "apples to apples."

Brittany Antoinette Wilson's dad has been a collector for over 30 years, starting with comics and expanding to baseball caps and sneakers. His sneaker collection, now around 500 pairs, reflects his passion for fashion and appearance.

Shredline is the next chapter of a story that never really got its ending. Long before Shredline, there was One Ghost Industries, Meredith's boutique bike brand that ran from 2006 to 2014.

A superpipe is a halfpipe that is about 64 feet wide and typically between 400 and 600 feet long, with walls approximately 22 feet high. The walls of the pipe are near vertical, with a smooth transition that allows riders to carry maximum speed.

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

David Beckham, a global icon and retired footballer, is a serious snowboarder who frequents Island Lake Lodge in British Columbia, showcasing his passion for the sport through social media.

The Geomax MB34 is designed for maximum ground penetration and braking stability, ensuring that it hooks up without hesitation, similar to its motorized counterparts.

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

"After walking the future Red Bull Hardline track, I'm pretty intimidated but excited... bringing Red Bull Hardline to Canada is something everyone has wanted."

The level is crazy – I had to put a lot down to get here. To win, to be a world champion on International Women's Day definitely means a lot, but there are bigger things going on. This feels huge and I am so thankful, but there are bigger things. I just pray for peace.

All my holidays revolve around Hyrox or I incorporate events into holidays," she tells the BBC World Service.

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.

Streetdog BMX isn't trying to revive the glory days of BMX games, nor is it chasing mass appeal. It's a deliberately fiddly, skill-focused take on BMX riding, aimed squarely at players who enjoy mastery more than spectacle. And like real-life riding, that first crash is the key moment - because you're either going to toss the fucking thing in the trash, or grind like a madman and try again.

"A self-funded film by Hunter Paull and David McMillan, produced by Hunt Cinema. A global collaborative film project showcasing like-minded crews and cultures that the journeyman David McMillan has met on his years of traveling the globe. COMING 2026" Featuring: David McMillan, Josh Bryceland, Matt Hunter, Ollie Hindley, Kade Edwards, Remy Morton, Matt Miles, Jonte Vink, Matteo Iniguez, Matt Begg,