Brooklyn Brewery has launched a new initiative called Brooklyn Brewery Supports, investing in direct financial aid for trans, non-binary, and two-spirit New Yorkers instead of engaging in traditional advertising. Partnering with activist Angelica Christina, the brewery will distribute $25,000 to 25 individuals, with each receiving $1,000 for essential needs such as housing and healthcare. This move comes in response to escalating attacks on trans rights, demonstrating the brewery's commitment to supporting marginalized communities locally and amplifying their voices through storytelling efforts over the next two years.
Brooklyn Brewery has redirected its marketing funds to support the trans, non-binary, and two-spirit communities directly through financial aid rather than advertisements.
Brooklyn Brewery's initiative aims to provide $25,000 in support for critical needs of marginalized individuals amidst rising attacks on trans rights.
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