"Ykone Group is present in Geneva since 2020, supporting prominent names including Audemars Piguet, Tudor, IWC, Swarovski and On Running. Ykone identified further potential in the Swiss market, namely in light of its concentration of multinational headquarters and premium brands in sectors aligned with its core businesses, such as watchmaking, jewelry, beauty, health care, hospitality and tourism. According to data shared by Ykone, Switzerland also represents a fast-growing market valued at $120 million, with an expected annual growth rate of 30 percent through 2029."
""With this acquisition, Ykone strengthens its European dominance and global reach," said Olivier Billon, the company's founder and chief executive officer. "We are already deeply established in Paris, Milan, London, Madrid and Munich. Switzerland is not just a key market for Ykone - it represents a culture of excellence and precision that perfectly aligns with our vision of luxury.""
""Maxime Perrin has built a remarkable company. He has handpicked top-tier talents and developed an impressive client portfolio," said Billon about Atlas. Founded in 2019, the agency represents a selective roster of creators, including Julia Haller, Layna Sacino, Jonathan Akamba, Carla Cournot, Kobi Miles and Pierangelo Barone, among others."
Ykone Group acquired a 25 percent stake in Atlas Agency to consolidate its European footprint and reinforce leadership in luxury influencer marketing. Financial details were not disclosed. Ykone already operates in major European cities and has been present in Geneva since 2020, serving premium clients across watchmaking, jewelry, beauty, health care, hospitality and tourism. Ykone values the Swiss market at $120 million with projected 30% annual growth through 2029. Atlas, founded in 2019 by Maxime Perrin, manages a selective roster of creators and shares Ykone’s vision for a cultural and sustainable model of influence.
Read at WWD
Unable to calculate read time
Collection
[
|
...
]