"Fubo's quarterly revenue for North America declined 2.3% year over year to $386 million, and advertising revenue declined 7% to $25 million, which CFO John Janedis attributed to "the absence of certain ad-insertable content." (Meaning, in other words, their previous content deals with TelevisaUnivision and WBD.) But despite those declines, Fubo's leadership thinks the advertising outlook is pretty good. Upfront commitments for the 2025-2026 are up 26% compared to last season, with nearly a third of those advertisers being new to Fubo."
"Revenue from "non-video ad formats," including pause ads and branded activations, are also up 152% YOY. Once the merger happens, though, Disney will be taking over Fubo's advertising sales, which, Gandler said, will likely lead to "pretty strong results relative to where we are today." Ken Vue Believe It? Here's a fun marketing case study. Johnson & Johnson is a generations-old name associated with consumer health care. You don't know Johnson or Johnson, but you know their company."
"Except, the brands people do know (Tylenol, Neosporin, Benadryl and Band-Aid, to name a few) were spun out in 2023 as a standalone public company called Kenvue, which nobody recognizes and sounds like enterprise software. Here's the twist: Kimberly-Clark has swooped in with a $49 billion acquisition of Kenvue. Kenvue's price is also way down lately for, shall we say, cosmetic reasons. Ironically, Kenvue was created to separate most of Johnson & Johnson brands from lawsuits related to J&J baby powder. (Talc causes cancer.)"
Fubo's North American revenue fell 2.3% to $386 million and advertising revenue dropped 7% to $25 million, attributed to the absence of ad-insertable content from previous deals. Upfront commitments for 2025–2026 increased 26%, with nearly a third of advertisers new to Fubo. Revenue from non-video ad formats rose 152% year over year. Management expects stronger ad results after Disney takes over advertising sales post-merger. Johnson & Johnson spun its consumer brands into Kenvue in 2023. Kimberly-Clark announced a $49 billion acquisition of Kenvue amid a depressed valuation and legacy litigation concerns.
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