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Marketing tech
fromAdExchanger
11 hours ago

New Channel, Same Old Tricks: How Legacy Web Tactics Are Undermining CTV Advertising | AdExchanger

Direct buys from streaming networks can expose advertisers to fraud and low-quality, artificially extended CTV inventory.
Marketing
fromEMARKETER
22 hours ago

YouTube reigns supreme in crowded streaming wars

YouTube captures 13.4% of US streaming TV time, the largest platform share, making it a priority for CTV ad strategies targeting younger viewers.
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fromVariety
6 days ago

Netflix, Amazon Set Alliance to Broaden Connected-TV Impressions for Ad Buyers

Such alliances may help as Madison Avenue grapples with a glut of broadband-TV inventory on the market, much of the supply growing due to the entrance of both Amazon and Netflix into ad-supported streaming. This partnership will deal primarily with so-called "programmatic" advertising, or digital inventory that gets bought based on algorithms that define qualities of the specific consumers being sought by a marketer.
Marketing tech
Marketing tech
fromThe Drum
4 months ago

Why focusing on emotion could be the next big win in streaming TV advertising

Streaming TV ads need emotional and contextual relevance, not just audience targeting.
Media industry
fromDigiday
4 months ago

The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

Contextual commerce is revolutionizing shopping experiences on CTV and streaming, enhancing interaction between viewers and advertisements.
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