#streaming-advertising

#streaming-advertising

Usually an increase in ad impressions corresponds with a decrease in ad prices, as has been the case on YouTube, according to Tinuiti's Q3 2025 Digital Ads Benchmark Report. Streaming ad prices are dropping but still relatively pricey for the premium ad-supported streamers, per Tinuiti. Meanwhile free, ad-supported streaming TV services - among streaming's cheapest inventory sources - are filling less of their available ad inventory, exemplifying the supply-demand imbalance, according to Wurl's CTV Trends Report 2025.

Peter has a remarkable track record of building advertising businesses that transform how media is valued and measured,

Keller's husband is Zach Keller, legislative director for Sen. Tom Umberg (D-Santa Ana). Last year, when the pair became new - and newly exhausted - parents, their reprieve was watching a TV show on a streaming service while their daughter napped. Even though the TV and the baby were in separate rooms, a random commercial would "blare so loudly that it would startle [the baby] and wake her up," Keller told The Times.

Such alliances may help as Madison Avenue grapples with a glut of broadband-TV inventory on the market, much of the supply growing due to the entrance of both Amazon and Netflix into ad-supported streaming. This partnership will deal primarily with so-called "programmatic" advertising, or digital inventory that gets bought based on algorithms that define qualities of the specific consumers being sought by a marketer.