#audience-measurement

#audience-measurement

"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."

Today's teens and twentysomethings are the future of TV audiences, and understanding what captivates or repels them is increasingly vital.

"Working with AudienceProject puts us in a prime position to tackle the recurring issue of fragmentation and fixes a pain point we frequently hear."

Every quarter, in addition to downloads, the U.S. Podcast Ranker will feature survey-based listener rankings, incorporating all publishers and podcasts, not just those in Triton Digital's measurement.

By combining the two leading US device graphs, we're setting out a new standard for measurement accuracy in podcast advertising, says Matt Drengler.