Stop the Scripted Customer Service - Be a Human Instead | Entrepreneur
Briefly

A memorable act of kindness during a hospital visit emphasizes that true customer service arises from human connection rather than formal procedures. Customer service transcends departments; it encompasses genuine, unscripted interactions that foster trust and loyalty among clients. Small gestures and a culture of acknowledgment can create lasting impressions. Building such a customer-oriented culture is achievable across companies, akin to success seen in hospitals and airlines. Everyone in an organization must take ownership in providing exceptional service.
Customer service is not just a department. It consists of unscripted moments and acts of ownership that build trust and loyalty, belonging to everyone in a company.
The experiences that earn trust and build loyalty don't belong to one team. They belong to everyone. If institutions like hospitals can foster such cultures, so can companies.
Read at Entrepreneur
[
|
]