"YouTube generated more than $60 billion in revenue for 2025, including both advertising and subscriptions, the first time parent company Alphabet has broken out total revenue for the platform. That makes YouTube much larger than subscription-streaming leader Netflix, which reported $45.18 billion in revenue for full-year 2025. Sundar Pichai, CEO of Alphabet and Google, said in prepared remarks that the company now has over 325 million paid subscriptions across consumer services, including YouTube Premium, YouTube TV and Google One."
"Meanwhile, YouTube also notched its biggest-ever ad sales number to date for the fourth quarter of 2025. However, that ad haul came in below Wall Street forecasts. In the last three months of the year, YouTube's global ad revenue totaled $11.38 billion, a year-over-year increase of 8.7%, parent company Alphabet reported. Wall Street analysts on average forecast YouTube ad revenue coming in at $11.84 billion, per StreetAccount."
YouTube produced more than $60 billion in revenue for 2025, combining advertising and subscriptions, marking the first time Alphabet separated total platform revenue. The platform exceeded Netflix's full-year 2025 revenue of $45.18 billion. Alphabet holds over 325 million paid subscriptions across consumer services including YouTube Premium, YouTube TV, and Google One. YouTube's Q4 global ad revenue reached $11.38 billion, up 8.7% year over year but below Wall Street's $11.84 billion forecast, with lower political ad spending versus Q4 2024. October 2025 TV podcast viewing topped 700 million hours, up 70% year over year. Alphabet reported Q4 revenue of $113.8 billion and net income of $34.5 billion, and plans $175–185 billion in capital expenditures for 2026 as AI investments and infrastructure drive growth.
Read at Variety
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