The article emphasizes the need for businesses to adopt user-friendly analytics tools that enable non-technical users, referred to as citizen data scientists, to engage in data-driven decision-making. It highlights the importance of moving beyond historical data analysis to make informed forecasts and adjust strategies. With the rise of data democratization, organizations can now leverage augmented analytics to enhance competitive advantage and operational efficiency by enabling users to easily compile, visualize, and interpret data while avoiding reliance on limited data science resources.
"Businesses that can gather data from disparate sources and use historical data to understand trends and patterns can establish and sustain a competitive advantage."
"To make good business decisions, adjust strategies, and forecast and plan, you must use that historical data to plan for the future."
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