"What we've seen is a shift down the price scale. Our cheaper menu items sales have gone up really almost exponentially and [with] our pricier items on the menu, we've seen sort of a dip."
"Its a luxury experience and [customers] sort of don't want to be nickel and diming."
"It shows that low-income households in particular are being more impacted by the current instability and the impacts in the economy and are pulling back a bit more on discretionary spending as they are the hardest hit within the economy right now."
At The Birds & The Beets, customer price sensitivity varies between day and night. During the day, customers prioritize lower-priced items, leading to increased sales of cheaper menu options. In contrast, at night, customers are less hesitant to spend on higher-priced items, seeking a luxury experience. Quick service restaurants are more affected by economic instability, with low-income households cutting back on discretionary spending. This reflects a K-shaped economy where wealthier individuals continue to dine out while those with lower incomes face greater financial constraints.
Read at www.cbc.ca
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