Canadians increasingly prefer summer trips within the country, influenced by higher travel demand and rising costs. The demand surge, coupled with factors like inflation and pandemic-related operational recovery, has led to significant price hikes in urban centers. Frederic Dimanche emphasizes that airlines and hoteliers often raise prices with increased demand. Some Canadians, like Natasha Beitman Brener, find travel costs prohibitive, with potential trips averaging between $3,000 to $5,000 for short durations, making vacations less affordable and appealing.
"Canadians are increasingly travelling within Canada," said Frederic Dimanche. Given that the industry is still recovering from losses incurred during the COVID-19 pandemic, combined with inflation, the increased cost of operations, and now, increased demand, this translates into higher prices for consumers especially in urban centres."
Natasha Beitman Brener, a 33-year-old lawyer in Kingston, Ont., says she was hoping to take a five-day road trip with her mother this summer but was shocked by the price of accommodations."
"It's not even about being able to afford it, although that's true, too. But it just seems prohibitive or simply too high to justify..."
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