Fyllo, founded in 2019, began by supporting cannabis advertisers. In 2022, the company expanded into mainstream markets by acquiring Semasio’s contextual targeting technology. By 2024, its focus shifted to broader contextual targeting, leading to Semasio's sale to Samba TV. Recently, Fyllo announced its relaunch as an advertising partner for regulated industries like health care, finance, and cannabis while reclaiming its media solutions from Samba. The company operates primarily in programmatic channels, navigating complex advertising compliance across various regulated markets.
Fyllo started by focusing on cannabis advertisers but expanded to mainstream markets in 2022. It relaunches as a partner for regulated industries, including finance and health care.
Fyllo's business primarily operates across programmatic channels, facilitating compliance with stricter advertising rules for regulated markets, unlike less regulated industries.
Online ad compliance is challenging due to strict regulations for industries like alcohol and politics which operate on the same platforms as less regulated brands.
Fyllo ensures that ads comply with regulations and are acceptable to publishers, maintaining standards that prevent violations of internal policies.
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