"BMW has now built over 2 million EVs, making it one of the top Western EV makers. The company reached EV scale without relying on one breakout model like Tesla's Model Y."
"While many rivals changed course on their electric vehicle strategies more than once, BMW stuck to its well-thought-out plan and quietly became one of the most successful Western EV manufacturers."
"Tesla relied on two exceptionally popular models, the mechanically related Model 3 and Model Y, whereas BMW took a much more flexible, broader approach, and no single model was the key to its success."
"The i4, the electric version of the 4 Series Gran Coupe, has been the company's best-selling electric vehicle (even the best-selling M model) for the past few years."
BMW has achieved the milestone of over 2 million electric vehicles (EVs), positioning itself as a top Western EV maker. Unlike Tesla, which relies on standout models, BMW's success stems from a diverse lineup. The company has maintained a consistent strategy while competitors frequently altered their electric vehicle plans. The latest milestone was marked by the production of a blue i5 M60 for a customer in Spain. BMW's approach includes both dedicated EVs and modified combustion models, which, despite criticisms, have attracted buyers and contributed to its sales success.
Read at insideevs.com
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