"The iX3, which is the first vehicle built on BMW's next-gen Neue Klasse platform, starts at $62,850 including shipping, which is about $5,000 less than the equivalent gas-powered BMW X3 M50 xDrive (starting price $67,850). US customers can start configuring their vehicle now on BMW's website, with deliveries expected to start in September."
"The iX3 coming in at a starting price that's less than its equivalent gas car is a good sign for EV affordability in the US. EVs are still, on average, more expensive than ICE vehicles, with the average transaction price of a batter-powered model hitting $54,508 this past March, according to Cox Automotive."
"But if BMW can figure out how to price EVs to be more competitive with their gas lineup, other brands should be taking notes."
BMW introduced the 2027 iX3, its first vehicle built on the Neue Klasse platform, with a starting price of $62,850 including shipping. This price undercuts the equivalent gas-powered X3 M50 xDrive by approximately $5,000, representing a significant milestone in EV affordability. US customers can configure vehicles now through BMW's website, with deliveries beginning in September. While EVs remain more expensive than traditional vehicles on average, with a mean transaction price of $54,508 as of March, the iX3's competitive pricing demonstrates that luxury automakers can achieve price parity between electric and gas models. This development suggests other manufacturers should adopt similar pricing strategies.
Read at The Verge
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