Ford Motor Co. is grappling with significant quality issues leading to high warranty expenses and a massive recall of 1.1 million vehicles due to rearview camera software problems. The recall includes critical models like the F-150, raising concerns about the company’s management of quality and impacting its reputation. CEO Jim Farley indicated that some problems should have been caught during the models' launches and promised a revamp in quality management approaches. This crisis comes on the heels of another struggle—the company's faltering electric vehicle strategy, which has driven down its market position.
Ford's CEO Jim Farley acknowledged that many quality issues could have been avoided during the launch of new models, highlighting a significant need for overhaul in quality management.
The recall affects multiple high-profile models, including the F-150, which is America's best-selling vehicle, signaling severe implications for Ford’s reputation in the market.
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